Using This Manual

Main Content

Using this Manual

The Southern Illinois University Visual Identity Manual contains approved standard graphic elements of the university’s visual identity system. This Adobe Acrobat 7.0 PDF file can be viewed on Windows and Macintosh platforms. In addition, the complete file or its individual pages can be printed on 8 ½” x 11″ paper, preferably with a color printer.


Installed fonts are NOT required to import, display, or print the Southern Illinois University logo. The font family required for identity applications within this manual is: Scala Sans OT (Stationery System) Fonts are licensed. The font listed above is available for both Windows and Macintosh platforms and can be purchased from the following source:


Throughout this guide, sizes are given in points, picas, and/or inches. Point is a unit of measurement used in typography that is equal to 1/72 of an inch. It is used primarily for representing the height of characters and the amount of space between items. Pica refers to a unit of measurement equal to 1/6th of an inch or 12 points. Picas and points can be used interchangeably.

Software requirements

Graphic applications required for most uses: Adobe InDesign, version CS3 or higher Adobe Illustrator, version CS3 or higher Adobe Photoshop, version CS3 or higher

Print resources

Please note that the elements contained herein are copyrighted and are for official university use only. All stationery items must adhere to the identity guidelines and must be ordered through approved sources.

Printing and Duplicating is the sole source for all SIU Carbondale stationery. Orders can be placed by calling 453-2268.