The Southern Illinois University Signatures
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Identity Guidelines
University Communications and Marketing
900 S Normal Ave, Mailcode 6819
Woody Hall
Carbondale, IL 62901
618-453-2589
jbruce@siu.edu
Main Content
Primary Signature
Usage: Stationery, Stand-alone print/digital, Signature, Merchandising
Usage: Stationery, Stand-alone print/digital, Signature, Merchandising
Secondary Signature
Usage: Stationery, Stand-alone print/digital, Signage
Usage: Stand-alone print/digital, Web (highlight version) See Logo Application on Web Pages section, Signage
Usage: Stand-alone print/digital, Signage, Merchandising
Usage: Stand-alone print/digital, Signage, Merchandising
The signatures on the left are the preferred primary element of the Southern Illinois University visual identity system and must appear on all official external communications. There are two versions of the SIU logomark (the initials SIU plus the word Carbondale): the shadow inset and the highlight inset. Guidelines for their usage are on the Logomark Page. The logo may not be modified in any way. It is available to all users in multiple formats. Contact University Communications and Marketing at 453-2518.
SIU Carbondale signature should be place on the front of all print materials. If placement on the front is not possible, the logo can be placed on the back cover; however, the front cover must be clearly and prominently marked with text that reads SIU Carbondale or Southern Illinois University Carbondale.
The decision about which layout to use should be based on the space available (horizontal or vertical), except in Web applications, where the two-line wordmark is preferred.
Refer to 2 and 4-Color Reproduction and 1-Color Reproduction pages for logomark coloration options.
what you need to know
ABOUT THE USE OF THE SIU SIGNATURES
Use these versions of the signature for all external applications: official university documents, brochure covers, ads, large campus signage (entrance), Web banners (highlight inset version), universitywide stationery.