Logo Use
Main Content
Our Logo
Our logo represents our values, aspirations, and unique character. This guide equips you with the knowledge to keep our logo consistent across various uses. Following these guidelines helps us create a strong, memorable brand that connects with our audience.
Clear Space
A specific amount of clear space around the logomark should be maintained at all times.
The areas marked "X" represent the amount of space that must be maintained between the logomark and any other element, including the edge of a page. The unit of measure (X) is equal to the cap height of the SIU portion of the logomark.
Minimum Size and Clearance
The Southern Illinois University signature should be produced at a reasonable size to maintain legibility and clarity.
The preferred minimum widths for print materials are shown below for each of the SIU signatures.
Photo Backgrounds and Background Colors
The SIU logo should be placed in a way where it is clearly readable and clutter free. The logo should be placed only over maroon, black, white or another neutral color. The logo should not be placed over competitor school colors.
Improper Executions/Usage
It is extremely important to the brand identity that the Southern Illinois University signatures be displayed correctly. Always use the correct typefaces and the correct relative positioning and size of all elements.
The only acceptable color treatments for the logomark are SIU Maroon, black, and white.
The examples below illustrate incorrect displays.
