Color

Main Content

Primary Color Palette


SIU Maroon

Pantone® 209
C: 0
M: 98
Y: 30
K: 74

R: 108
G: 6
B: 51

Web-safe #6c0633

Thread color:
Madeira 1035
Black

Rich Black
C: 63
M: 52
Y: 50
K: 95

R: 0
G: 0
B: 0

Web-safe #000000

Thread color:
Black

The primary Pantone® colors for the Southern Illinois University identity system are Pantone® 209 and PMS Black. Four-color formulas and web colors are provided here as well.

The CMYK equivalent of SIU Maroon is:
C = 0, M = 98, Y = 30, K = 74

The RGB equivalent of SIU Maroon is:
R = 108, G = 6, B = 51

The Web-safe equivalent of SIU Maroon is:
#6c0633

Thread color: Madeira 1035 (Maroon)

Please contact University Communications and Marketing at 453-2589 for acceptable equivalents to print on fabric.

Colors in the primary color palette are the only acceptable colors in which the logomark and signature may be reproduced.

  • SIU Maroon (preferred)
  • Black
  • White (reverse)

What you need to know.

About which logomark to use

Black SIU Logomark: The black version is designed to overprint light neutral (creams, light greys/heather, etc.) color backgrounds. In the vector file, the highlight inset is set to be "clear" and will take on the background color.

Reverse-to-White SIU Logomark: The SIU logomark can be placed on simple, noncompeting photographic backgrounds or illustrations. Use the reverse-to-white version in these situations. In the vector file, the highlight inset is set to be "clear" and will take on the background color.