USAGE:
- Apparel / promotional items
- Print/digital applications
- Temporary signage
There are instances, however, when University departments would like to use a symbol, mark, picture, custom text, or design to promote an event, initiated within the University and of limited duration. In these instances, these departments are allowed to use an event logo.
An event logo is any symbol, mark, picture, custom text, or design that is used to promote an event of limited duration.
Restrictions
To be considered an event logo and not a prohibited secondary logo, the logo must adhere to the following rules:
1) The event logo must include a word or phrase that conveys to the audience that it is of limited duration. This would include, but is not limited to, words like “series, symposium, festival, conference, party, open house, or meeting.”
2) The item or media on which the event logo is placed must include a specific date, month, or year to convey to the audience that it is of limited duration.
- “SIU Carbondale” or the phrase “Southern Illinois University Carbondale” must be in the logo itself; OR
- “SIU Carbondale” or the phrase “Southern Illinois University Carbondale” across the top or the bottom or with the phrase “presented by”, “brought to you by”, “a program of ” or similar language; OR
- a campus identifier or the University’s wordmark of equal or larger size must appear on the item where the logo appears.
4) If the event logo appears in a printed advertisement, publication, poster, post card or any form of offset or web press printing, a campus identifier or the University’s wordmark must also be present. With written approval from
University Communications, the SIUC letermark may be substituted.
In the case of contracted services that have external event logos (for example: musical concerts, theater performances, circus shows, and others), the University’s wordmark, or the words “Southern Illinois University Carbondale” must be present somewhere on the promotional media.
Inquiries concerning these guidelines should be directed to the University Communications department. All event logos must be pre-approved by University Communications. Submissions can be sent to your account executive.